"One Platform.
Intelligent Marketing.
Better Patient Outcomes."

AI MedQ CRM transforms hospital marketing into a revenue growth engine — combining healthcare data, artificial intelligence, and intelligent CRM to build stronger patient relationships, improve retention, increase service utilisation, and drive sustainable revenue growth.

AI-Powered Patient Segmentation  ·  Predictive Marketing Intelligence  ·  Automated Campaign Creation

Developed by TIBRA AI + MIMSYS Technologies + Workhubz CRM

app.tibratech.com · AI MedQ CRM

Patient Campaigns
Segmentation
Lead Management
Analytics
AI Content
Campaigns
HbA1c Outreach
Cardiology Follow-up
Women’s Health
Vaccination Drive
Leads
Corporate Accounts
Insurance Partners
2,847
Patients reached this week
38.4%
Appointment booking rate
$142K
Revenue attributed to campaigns
94.2%
Patient retention rate
HbA1c Overdue — T2 Diabetes Patients
412 patients · SMS + WhatsApp
72% opened · 31% booked appointment
Cardiology Annual Follow-up
287 patients · Email + SMS
58% opened · 24% booked appointment
Women’s Health Screening
631 patients · Email
45% opened · 18% booked appointment
Executive Health Check Promotion
94 corporate accounts · Email
61% opened · 29% requested quote

AI MedQ — Analysing patient data and recommending 3 new campaign opportunities

12 campaigns active · $142K attributed revenue

One Intelligent Ecosystem
for Hospital Growth

AI MedQ CRM brings together every component of hospital marketing into one connected ecosystem — turning underutilised patient data into actionable marketing intelligence that improves outcomes and drives revenue.

Patient Engagement

Clinical Marketing

CRM & Lead Management

Marketing Automation

Campaign Analytics

AI Content Generation

Predictive Intelligence

Vendor Collaboration

Workflow Management

Built for Modern Healthcare Marketing

Every capability your hospital
marketing team needs.

Three intelligent modules working together to turn clinical data into patient engagement, campaign intelligence, and measurable revenue outcomes.

01
Intelligent Patient Segmentation

Automatically identify patient groups using real clinical data — not manual spreadsheets or demographic assumptions. Every campaign is based on actual clinical information.

  • Type 2 diabetes patients overdue for HbA1c testing
  • Patients with elevated BMI requiring dietary counselling
  • Missed follow-up appointments and chronic disease programs
  • Preventive health screenings and vaccination reminders
  • Women’s health, cardiology, and executive health promotions
02
AI-Powered Campaign Intelligence

AI continuously analyses patient behaviour, treatment history, appointment patterns, and clinical records — recommending new campaign opportunities before care opportunities are lost.

  • Predict patients likely to miss appointments or skip follow-ups
  • Identify patients at risk of becoming inactive
  • Smart recommendations based on disease progression and clinical guidelines
  • Seasonal healthcare needs and demographic trends
03
AI-Generated Marketing Content

Using advanced Natural Language Processing, AI MedQ CRM automatically creates personalised, clinically relevant marketing content across every channel.

  • SMS, email, and WhatsApp campaigns
  • Brochure content and patient education materials
  • Health awareness campaigns and social media copy
  • Personalised by diagnosis, language, age, gender, or treatment pathway
Intelligent Patient Segmentation

Clinical data becomes
targeted engagement.

Every campaign is built on actual clinical information — not assumptions. Here are just a few of the patient segments AI MedQ CRM identifies automatically.

01

Diabetes Management

Type 2 diabetes patients overdue for HbA1c testing — identified from lab order history and last recorded result date.

Chronic disease

02

Weight Management

Patients with elevated BMI recorded in clinical notes requiring dietary counselling or specialist referral.

Preventive care

03

Missed Follow-ups

Patients with outstanding follow-up appointments identified from consultation records and scheduled care plans.

Retention

04

Cardiology Programs

Patients with cardiac diagnoses due for annual follow-up based on diagnosis date and last cardiology consultation.

Specialist follow-up

05

Women's Health Campaigns

Female patients eligible for cervical screening, mammography, or women’s health packages based on age and last test date.

Screening

06

Executive Health Checks

Corporate-linked patients and high-value accounts eligible for comprehensive executive health promotion packages.

Corporate

Healthcare CRM Built Around Patient Relationships

Unlike traditional CRMs,
AI MedQ understands clinical context.

Every patient interaction becomes part of a unified engagement history, helping hospitals deliver timely, personalised communication across the entire care journey — from first appointment to long-term chronic disease management.

Complete patient interaction timeline Appointment reminders Referral tracking Corporate relationship management Lead scoring Revenue forecasting
Patient engagement — Sarah Mitchell
HbA1c overdue — campaign triggered automatically

AI triggered

SMS sent — personalised message in English

Delivered

Patient responded via WhatsApp

Responded

Appointment booked — pathology lab

Booked

Follow-up reminder scheduled — 7 days post-visit

Scheduled

Outcome recorded — campaign ROI attributed

Logged

AI patient intelligence — active monitoring
Churn risk detected — 3 missed appointments, 6 months inactive

At risk

Sentiment — 2 negative reviews flagged for follow-up

Flag

Conversational AI — patient booked via virtual assistant, 11:42 PM

AI booked

Predictive outreach — 412 patients recommended for re-engagement

Recommended

New campaign opportunity — Flu vaccination season, 847 eligible

New opportunity

AI-Powered Patient Intelligence

Know who is at risk
before they disengage.

AI MedQ CRM continuously monitors patient behaviour to identify churn risk, sentiment trends, and re-engagement opportunities — enabling hospitals to act before care relationships are lost.

Conversational AI virtual assistants provide 24/7 patient support, allowing patients to book appointments, verify eligibility, receive reminders, and access health education — at any hour, without adding to administrative workload.

Campaign Performance Analytics

Marketing becomes measurable, accountable, and revenue-focused.

Measure every campaign with real-time business intelligence. AI MedQ CRM tracks every outcome from reach to revenue — turning hospital marketing from a cost centre into a measurable growth engine.

Campaign reach
Patient response rate
Appointment bookings
Conversion rates
Revenue generated
Service utilisation
Marketing ROI
Lifetime patient value
The AI MedQ Advantage

Six reasons hospitals choose
AI MedQ CRM.

Each advantage directly connects to measurable outcomes for hospitals, clinicians, patients, and the bottom line.

01
Increase Patient Retention

Reconnect patients through timely, personalised engagement — identifying those at risk of disengaging before they leave and re-activating them with clinically relevant outreach.

02
Improve Preventive Care

Encourage proactive health screenings, follow-ups, and chronic disease management — reducing avoidable hospitalisations and improving population health outcomes.

03
Reduce Manual Marketing Effort

Automate segmentation, content creation, and campaign execution — freeing marketing teams to focus on strategy rather than manual data processing and message drafting.

04
Increase Revenue Opportunities

Promote clinically relevant services to the right patients at the right time — unlocking new revenue from underutilised specialties, corporate accounts, and insurance relationships.

05
Enhance Patient Experience

Deliver personalised communication throughout the care journey — from appointment reminders to post-visit follow-ups — in the patient’s preferred language and channel.

06
Maximise Marketing ROI

Turn every campaign into measurable business outcomes — with real-time analytics tracking reach, response, conversion, revenue attribution, and lifetime patient value.

Why Hospitals Choose AI MedQ CRM

Everything in one
intelligent platform.

AI MedQ CRM replaces fragmented point solutions with a single connected ecosystem — from patient intelligence to campaign execution to revenue reporting.

AI-Powered Patient Segmentation
Clinical data drives every patient group — not assumptions.
Predictive Marketing Intelligence
Identify opportunities before care is lost.
Automated Campaign Creation
AI generates and executes campaigns end-to-end.
Personalised Patient Engagement
The right message, channel, and language for every patient.
Healthcare-Native CRM
Built for clinical context — not adapted from generic tools.
Corporate & Insurance Management
Manage every business relationship from one platform.
Marketing Workflow Automation
Tasks, approvals, milestones, and collaboration built in.
Campaign Performance Analytics
Real-time dashboards tracking reach, conversion, and ROI.
AI Content Generation
NLP-powered content personalised per patient segment.
Patient Retention Intelligence
Churn prediction and proactive re-engagement automation.
Vendor Collaboration Portal
Agencies, printers, and media partners all in one workspace.
Revenue Growth Insights
Every campaign tied to measurable financial outcomes.
Seamless Integration

Works with your existing
healthcare infrastructure.

AI MedQ CRM integrates effortlessly with existing healthcare systems. No disruption. No duplicated data. One connected ecosystem.

MIMSYS ERP
Bi-directional clinical and operational data sync
Electronic Health Records (EHR)
Patient records and clinical history integration
Laboratory Information Systems (LIS)
Lab result triggers for patient outreach campaigns
Radiology Systems
Imaging workflows and follow-up scheduling
Hospital Information Systems (HIS)
Appointment, admission, and discharge data
Workhubz CRM
Marketing operations and workflow management
Insurance Portals
Eligibility verification and claims coordination
Corporate Portals
Account management and corporate health packages
Third-party Healthcare Applications
Open API for custom integrations

Transform hospital marketing from
cost centre to growth engine.

AI MedQ CRM combines AI-powered patient intelligence, healthcare CRM, predictive analytics, and marketing automation — helping hospitals strengthen patient relationships, improve care continuity, and unlock new revenue opportunities from a single intelligent platform.

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